London Fashion Day — Season 6
In an era of global transformation, fashion is no longer about perfection — it is about authenticity. Season 6 of London Fashion Day returns with a bold new message: fashion as self-expression, creativity as truth, and individuality as the most powerful signature.
This season’s campaign, titled “The Art of Being,” explores identity through the lens of raw beauty, emotion, and freedom. At the heart of the campaign stands Lydia Clifford, a model whose fashion journey began at London Fashion Day two years ago — now returning as the face of the project after walking for Ralph Lauren, Reiss, Hobbs, Harvey Nichols and look created by Maison Sophy G symbolises a dialogue between art and fashion, heritage and progress.
“For us, it’s a ten-year journey that began in Odesa and continues to grow with London Fashion Day.”
— Maison Sophy G
The campaign was brought to life by a dedicated team:
Photography: Mariana Zabramna
Direction & Video: Dinara Ostr
Look: Maison Sophy G
Hair: Julia Aleksashina
Makeup: Sasha Mamedova
Backstage Photography: Daria Chyzhyk
Producer: Konstantin Lieontiev
London Fashion Day is an independent, non-commercial fashion platform created to support both emerging and established designers from the UK and beyond.
Our mission is to:
– Provide visibility to creative talents across borders;
– Offer a curated space where identity and craftsmanship are valued;
– Build an inclusive community where fashion is not driven by commerce, but by creativity;
– Encourage diversity, sustainability, and cultural dialogue within the industry.
This is a space where fashion is free from corporate limitations — where creative voices shape the future and every collection tells a story.
This season also continues our educational partnership with London College of Contemporary Arts (LCCA) and other international institutions, reinforcing our commitment to nurturing new talent and building sustainable creative careers.
London Fashion Day Season 6 brings together a curated selection of emerging and established talents from the UK and beyond:
London College of Contemporary Arts (LCCA), Relique London, VELGUD, TIDE CHEN, Sara K Couture, Lenie BOYA’S х MALUSHA, Maison Sophy G, KoshHouse, Mogardi, CHARS, FRENCHEYE, The Moodi Studio.
Each designer presents a distinct creative vision — from conceptual couture and timeless tailoring to experimental forms and sustainable design — reflecting the diverse energy that defines London’s independent fashion scene.
The full show schedule available at www.londonfashionday.co.uk/schedule
Official Partner of Season 6:
General partner Financial Art Group Limited (www.fagl.co.uk). Seasonal partners: Trade Mark Wizards Ltd @trademarkwizards, Laura TIMM @thelauratimm, PAYAVA @payava.co.uk, online platform Ultimate Trend Store, branding agency AK Consult, London Dental House, BLOOM&CHARM (@bloomandcharm.ldn), OFN – One Fluid Night (@onefluidnight). Beauty partners: The Fellowship and Sasha Mamedova. Educational partners: London College of Contemporary Arts (@lccalife) and Fashion Academy Paris (@fashionacademyparis). Restaurant partner Lotus Realm (@lotusrealm.uk) and technical partner Show Empire (@showempire.uk).
International partners: Odessa Fashion Day and Global Fashion Net (@global_fashion_net).
Media Partners: FASHION (@fash_on.tv), FAB UK Magazine (@fabukmagazine), GLAM Week Magazine @glamweek_mag, London One Magazine (@london_one_magazine), London Business Journal, WORLD WOMAN Magazine (@world.woman.magazine), FOSTYLEN (@fostylen), Cool’baba Magazine, PLATFORM (@platformua), ML Business Magazine (@business_ml_magazine), Prominent Magazine (@prominent_magazine), Studio of My Dreams (@studioofmydreams), BOSS Magazine (@boss_club_magazine), 100% NEWS, Racing Fashion, Integrity Magazine and FASHION FRONTIER, GWARNIN (@gwarnin.studio), FLICKER Magazine (@theflickermagazine).
The sixth season of London Fashion Day would not be possible without the invaluable support of our partners. We are proud to collaborate with institutions, businesses and media who share our vision of fostering creativity, supporting independent fashion, and empowering diverse voices.
This season, we are honoured to continue our collaboration with London College of Contemporary Arts (LCCA) and to welcome both new and returning partners who shape the platform that London Fashion Day has become.
For media inquiries, partnership opportunities, or designer applications, please visit: www.londonfashionday.co.uk
London Fashion Day is more than a show — it’s a statement.
A curated space where fashion meets art, where emerging and established voices come together to express, create, and connect.
Join us on 1 November 2025 in London as we unveil a new chapter and honour what makes fashion truly powerful: identity, courage, and the art of being.